Custom apps. Scalable web platforms. Digital products that actually work the way they're supposed to. Our client is a full-stack development agency that partners with startups, mid-market companies, and enterprises in the US and Canada to build software that doesn't fall apart six months after launch. React. Node. Python. Whatever stack fits the problem. They ship clean code and clear communication. No black boxes. No broken promises.
Developers build. They don't cold call. Agency Y stepped into the gap in 2017. We manage roughly 800 contacts a month. Over 2400 dials into CTOs, Product Managers, Founders, and Heads of Digital. We look for legacy systems held together with duct tape. Internal tools that everyone hates. MVP concepts that need a dev shop to bring them to life. Startups burning cash on freelancers who ghosted. We find the pain. We book the discovery call. Their team scopes the build.
They closed the first deal in just two weeks. 15–18 qualified discovery calls for every 800 contacts managed, that's roughly 2,400 dials. But the metric that pays the bills? Proposals sent. Quotes delivered. Scopes of work drafted. Every meeting we set puts a project estimate in front of someone with budget authority. A six-figure platform rebuild. A mobile app ready for seed funding. A custom dashboard that replaces twelve spreadsheets. Agency Y fills the pipeline with opportunities to bid. They close and build. That's the arrangement.
Our client is a US-based managed IT services provider serving SMBs with helpdesk support, cybersecurity, and cloud management. Flat monthly pricing. No break-fix chaos. They handle the technology so business owners can focus on running their company.
Agency Y launched a cold email campaign targeting CEOs, COOs, and Office Managers at SMBs across the United States. The messaging avoided tech jargon and spoke directly to operational pain. Slow computers. Ransomware anxiety. No one to call when the network goes down. The call to action was simple. Reply if any of this sounds familiar. That low-pressure approach generated twenty-seven positive responses within the first month.
Twenty-seven positive replies. Twelve qualified opportunities. Three managed services agreements signed within thirty days, representing roughly fifteen thousand dollars in new monthly recurring revenue. The remaining replies entered a nurture sequence with additional closes following in subsequent months. Agency Y's email motion surfaced demand among businesses too busy to shop but quietly dissatisfied with their current IT situation.