Manufacturing Clients
Company Profile
This is a US-based steel manufacturer/supplier/fabricator that builds the backbone of construction. Their purpose is simple: keep job sites moving. They provide general contractors with precision steel fabrication and a deep inventory of beams, plates, channels, and sheet-all stocked and ready for pickup within minutes of an order hitting the system. No waiting on mills. No idle crews. Just steel when you need it, so the build stays on schedule.
Appointment Setting
Agency Y came onboard in 2023 to do what their inside team couldn't: pick up the phone and reach the right people. We manage about 1000 contacts a month, over 3000 dials into General Contractors, Project Managers, and Construction Superintendent. We look for active job sites, tight deadlines, and crews frustrated with suppliers who can't deliver same-day. We qualify the need. We book the conversation. They handle the estimate and the steel.
Results
We consistently land 20 to 30 real appointments per 1000 contacts managed. That means a GC who needs fabricated stairs by Thursday, or a PM whose current supplier just pushed a delivery to next week. Every meeting puts another project in the pipeline and another truck at the loading dock. Agency Y keeps dialing so they can keep the construction industry moving.
Contacts Managed
1000/month
Appointments Arranged
20-30 appts/month
Sales Generated
4-6 sales/month
Company Profile
Canadian-made industrial valves and strainers. Built for oil and gas, petrochemical, refineries, pipelines, power, and chemical processing. Custom valves delivered in ten to twelve weeks. Standard stock even faster. Quality that holds pressure when everything else fails.
Email Marketing
Agency Y runs cold email for this client, reaching deep into the plant floor and the procurement office. We target Quality Assurance Managers who care about specs, Production Managers who answer for downtime, Operations Managers who juggle turnarounds, and Purchasing Managers who need reliable domestic supply. The emails are short. No fluff. Lead times. Custom capabilities. A backup supplier worth having. The ask is reply if you're open to a quote. First month out, thirty-four people wrote back.
Results
Thirty-four positive replies in month one. That's thirty-four maintenance leads, project engineers, and buyers raising a hand. From that pool, three sales closed. Real purchase orders. Valves heading to site. Agency Y starts the conversation. The client ships the product. That's the motion.
