Our client is an online marketplace for bikes, e-bikes, and cycling gear that connects independent bike shops with local riders looking to buy. Too many great shops are invisible online, buried under Amazon listings and big-box retail noise. This platform changes that. One dedicated hub. Real local inventory. Shops get discovered. Riders find what they need down the street.
Bike shop owners don't sit at desks. They're on the floor adjusting derailleurs, unpacking shipments, helping a customer choose between gravel and road. Getting them on the phone is half the battle. 900 shops managed monthly. Over 2700 calls. We were selling shelf space on a platform built specifically for them. We explained the model. We answered the "what's the catch" question forty different ways. And when they were ready, we closed the registration right there on the call. No handoff. No demo request. Just a live shop profile by the time we hung up.
Here's the gear ratio: from 900 contacts managed per month, roughly 100 show interest. Out of those 100, 40 say yes and get onboarded immediately.
Every registration meant another storefront live, more inventory browsable, more local riders finding what they needed down the street instead of across the country. Agency Y handled the entire motion—dialing, pitching, following up, closing, onboarding. The marketplace grew its vendor base. Shops got found. Riders got riding. That's a chain that actually moves.
Data chaos has a cost. Our client is a US-based analytics and AI consultancy that helps mid-market companies stop bleeding time and money on broken reporting. They take fragmented spreadsheets, neglected databases, and manual workflows that consume entire workweeks, and replace them with dashboards that actually function. Machine learning models that predict, not posture. Clean, trustworthy intelligence. The kind that lets executives make decisions without holding their breath.
Agency Y runs the top-of-funnel email motion. The targets are precise: CFOs stuck in month-end purgatory, Operations Directors buried in Excel, CTOs with expensive data infrastructure nobody uses, Marketing leaders who can't tie spend to revenue. The emails don't mention algorithms. They mention Sunday nights lost to manual reports. They mention the dashboard the team stopped opening. The call to action is quiet and direct: reply if you're ready to see the other side of the mess. Twenty-nine people responded in the first month.
Twenty-nine positive replies. That is the raw output of month one. From that cohort, three consulting engagements were signed immediately. The remaining twenty-six entered a structured nurture cadence. Additional contracts materialized in the following months as those conversations matured.