Company Profile

Our client, a logistics company, offers end-to-end logistics and transportation services in the US and Canada.

Cold Calling

To facilitate a meaningful initial marketing interaction, Agency Y crafted a marketing strategy that introduces the client to their target audience (shippers). Together, Agency Y and the client developed and curated a cold call script that emphasizes the client's vision and beliefs; and enables insightful and organic conversation about the challenges they are seeing in the marketplace, and the companys service. Agency Y tested and evaluated this script to create the most effective and engaging conversation. In addition to increased business, Agency Y delivered priceless data from each conversation to create a superior understanding of the target market.

Results

We initiated the project with a goal of gauging the customers openness and generating interest that would result in sales for our client. During Phase 1, Agency Y successfully connected with 21% of targeted shippers. Of that group, 14% of interested prospects decided to start using the client's transportation and logistics services. The revealing data collected in the first phase allowed us to identify what ignited interest in the service and desire to move forward in the process. Utilizing this data, we were able to tweak the script for the upcoming phases, with a new goal of increasing successful connections and the conversion rate.

The leads, coupled with the valuable market data, provided significant insight for the client. So much so that they requested that we do it again! Were currently working on Phase 2 of the project, which includes reaching out to our client's prospects in other states where the company has a presence. Ultimately, through our improved cold calling methods and detailed market data, we hope to increase sales and create a more effective way for companies to touch their audiences!

Company Profile

Our client is a US-based transportation and logistics company moving dry vans, reefers, and flatbeds across the lower 48.

Email Marketing

We target logistics/shipping managers and supply chain directors at shippers nationwide. We speak their language-lanes, dwell time, tender rejections. We find shippers bleeding money on the spot market or fed up with their current routing guide. The call to action is simple: reply if you're open to a conversation. In the first month alone, that approach generated 30 positive responses from shippers who raised their hand. Their team stepped in to quote the lanes and close the business.

Results

Month one. Thirty positive replies. Four shippers closed. That's real freight moving under contract. Every reply was a logistics/shipping manager with a headache lane, a supply chain director tired of rolled loads, a procurement lead looking for a carrier that shows up. Agency Y fills the inbox and sparks the conversation. Our client quotes the freight and moves it. That's the load that pays.