Wholesale Clients
Company Profile
Our wholesale-industry client, a distributor of consumer electronics, is dedicated to providing their customers with an opportunity to expand their business by utilizing an incredible selection of high demand items that they stock in their warehouse.
Appointment Setting
Since 2018, Agency Y has taken their business growth baton as an established, outsourced sales team, consistently generating leads. In 2018, Agency Y was managing approximately 100 contacts per month. Currently, we are managing 300 contacts per month, making approximately 800 dials to reach electronics store managers and business owners. Rising success over the last year in the number of sales generated from Agency Y appointments has only put more faith in the process. As they continue to grow, their success for communicating and selling their products relies heavily on Agency Y to deliver.
Results
After studying the metrics over the last year, we found targeting always helped our conversions from dials to DM (decision maker) conversations, and DM conversations to appointments. With that being said, sometimes you just have to pan for gold in a uncharted territory. Utilizing this data, now we are setting around 9 appointments per 300 contacts managed which leads into more sales and increased revenues.
Contacts Managed
300/month
Interested Leads
50 leads/month
Appointments Arranged
9 appts/month
Company Profile
Our client is a beverage wholesaler that keeps restaurants and bars stocked with beer, wine, spirits, and everything non-alcoholic.
Email Marketing
Emailing a restaurant owner is like shouting into a walk-in cooler during dinner rush. Nobody hears you. They're too busy. Agency Y flipped the script. Instead of "Check out our catalog" subject lines that go straight to trash, we started writing emails that sound like a conversation with someone who gets the industry. We mention pour costs creeping up. We mention the frustration of running out of house vodka on a Saturday. We mention how nice it would be to have one rep instead of four.
We send. We wait. And then-a reply. In the first month, 45 leads wrote back. Not "unsubscribe." Actual replies. "Call me Tuesday." "What's your pricing on Tito's?" "Our current guy never shows up. Let's talk." That's the gold. Their sales team took those 45 warm replies and ran with them.
Results
Month one. Forty-five replies. Six new accounts signed. That's six kitchens with a new supplier, six bars with a better deal, six owners who can stop yelling at their current distributor. Every reply represented a real human tired of the status quo. Agency Y cracked the inbox and started the conversation. Our client brought the samples and sealed the deal. That's how you earn a permanent spot on the shelf.
